If you’re a business owner or marketing lead looking to scale your growth, chances are you’ve already heard that great content is the key. The problem is, even large corporations don’t have the in-house expertise to produce valuable, well-written SEO content regularly enough to see big results.
That’s where a reliable content writing agency comes in.
Built and bolstered by copywriting experts, a content writing agency has all of the time and resources your internal teams are lacking. The result? Consistent, purpose-driven content that maximises your marketing output.
Here are 7 ways hiring a content marketing agency can skyrocket your sales – no matter what kind of business you’re building.
What Is a Content Writing Agency?
A content writing agency does exactly what it says on the tin: planning, writing and delivering exceptional content. Sometimes referred to as a copywriting agency, this type of business works with a variety of brands to bridge the gap between successful marketing and a need for better content. Put simply, they produce high-quality website copy, SEO blogs and a whole host of other content forms, designed to drive virtual traffic to your business.
More often than not, a content writing agency will have a trusted team of in-house or freelance copywriters ready and waiting to tackle your project – no matter how big or small. And since 44% of people typically consume 3-5 pieces of content BEFORE engaging with a vendor online, it’s time to start making content a priority.
7 Ways Hiring a Content Writing Agency Can Maximise Your Marketing Output
Now we’ve established what a content writing agency is, let’s dive into the 7 ways hiring one can maximise your marketing output. Spoiler alert: the impact is HUGE…
1. Optimise Your Content for Search Engines
SEO, short for Search Engine Optimisation, is a strategic process used to make your online content as visible as possible to anyone searching on the internet. It’s all about using the right checklist to ensure someone looking for answers finds them – and on your page, no less.
A content writing agency will have expertise in SEO copywriting, meaning they can produce content that’s strategically written to show up in SERPs (search engine results pages). As well as informing your visitors about your business and the amazing services you offer, your new content will effortlessly drive them directly to your site.
They’ll do this by assigning a copywriter to produce:
- Conversion-focused SEO landing or sales pages
- Top-quality service pages, targeted by sector or location
- Strategic blog content designed to increase your Google ranking
- PLUS so much more…
2. Reduce Campaign Lead Times
Marketing as a concept provides one of the biggest catch-22s in the business world. Due to the ever-changing nature of the online sphere, you have to be ON IT, pumping out new and informative content regularly in order to stay relevant.
However, the content that performs best is well-thought-out, written to a high standard and driven by an advanced SEO strategy. This usually results in lengthy campaign lead times, and business owners who find themselves up late at night trying to write, when their time could be better spent elsewhere.
The solution? A content writing agency.
With a team of expert copywriters at their disposal, your content writing agency will be able to deliver large volumes of content to a schedule that meets the needs of your business.
3. Keep Quality Consistently High
As well as posting content as regularly as your competitors, having a content writing agency or copywriting agency behind you will also make quality a priority. If you’re sharing blogs without proper SEO requirements or social media captions with sloppy spelling errors, your audience will eventually lose faith in your credibility.
With an expert copywriter on your side, you’ll be able to post regularly without lapsing on quality, building your SEO potential AND your sales in the process.
4. Avoid Costly Marketing Errors
Content marketing isn’t always easy to get right. While some businesses have to be more wary than others, every brand should be cautious about what they post online. Grammatical errors are one thing, but sharing content that’s potentially harmful to your audiences is a HUGE marketing faux pas – and one that companies make all too often.
As well as ensuring your content is of the highest quality, a trusted copywriting agency can also ensure that your work passes the sensitivity test. This means producing work that’s accessible, stereotype-free and designed to be digested well by every audience.
5. Get More Content For Your Money
Imagine assigning one of your in-house marketers to write a month’s supply of optimised blogs for your website. Or even taking the time out of your own business schedule if you’re a small biz without a big team behind you. How many hours would it take?
Assign the work to a reliable content writing agency and take back the time – all while building a more efficient business in the process!
6. Achieve Better Branding and More Visibility
When it comes to branding your business, SO many factors have a part to play. Tone of voice, language style and content length all have a part to play – often pieces of a puzzle you might not have time to really consider.
A copywriter or content writing agency will help you refine your brand’s presence online, developed through targeted blogs, optimised website copy and aligned social media content. For example, if you’re trying to run a successful hospitality business, you can hire a copywriting agency that specialises in your sector to produce exceptional branded content.
The potential is limitless – don’t miss out!
7. Get Help With Your Strategy for Future Projects
So, you know you need to post great content to start scaling your business online. The problem is, knowing what to post and when is a whole other story.
With the help of a content writing agency, you can develop a purpose-driven content strategy that’s targeted, tailored to your brand and backed by expert research. Their team of copywriters and SEO specialists will create a schedule that works for you, then deliver the content you need to fulfil it.
Want Support from a UK-Based Content Writing Agency?
Why not get in touch and tell us a bit about yourself? Our UK-based copywriting agency has helped thousands of happy clients to level up their content, and we’d love to help you next!
Inspired Copy is a UK copywriting agency specialising in SEO-friendly content such as blogs, web copy, product descriptions, social media captions, and more. We’re based in the heart of Manchester, but our client base spans over 50 countries. If you’d like to get copywriting and content that effortlessly converts visitors, readers, and scrollers to customers, we’d love to help. We’re here to make words work for you, because great copy sells.
